About Me

About me in 10 seconds...

Hey! I'm Sam, UI/UX Designer

My journey into UI/UX design began in front-end development. Over 7 transformative years, I evolved from a developer into a UI/UX Product Designer, gaining expertise in user research, crafting workflows, and designing solutions across fintech, e-commerce, entertainment, and Web 3.0.

Driven by a belief in the impact of exceptional UI/UX, I bring a data-informed perspective to each project, with strengths in responsive design for web and mobile, interactive prototypes, wireframing, design system and front-end development.

I’m passionate about solving complex problems and creating seamless, beautiful solutions that make life easier. Seeing users interact with and enjoy the products I’ve designed is incredibly rewarding.

Outside of design, I find inspiration in photography , capturing stories and moments that spark creativity.

TOOLS

Figma
Sketch
Adobe Creative Suite
Relume.io
Whimsical
Studio Code
Invision
Notion
Miro
HTML,CSS
Bootstrap
GitHub

UI/UX SKILLSET

Web Design & Development
Mobile Application Design
Design System Development
Front End Development
Information Architecture
Interactive Prototyping
Wireframing
User Flow
User Research

Education

Bachelor's Degree in IT • Multimedia University (MMU)

Certifications

UX/UI Design Process & Principles • Atheros UX/UI Design Masterclass • Designership

EXPERIENCE

Timeline

2016

Multimedia University (MMU)

Graduated with a Bachelor's in Information Technology (Data Communications and Networking)
Participated in FIST, winning the championship at IEEE Young Professionals Symposium & Innovation Showcase 2016.

2016 - 2018

Web Application Developer • Silverlake Mobility (Malaysia,Thailand)

Experienced in diverse development initiatives, specializing in banking systems, payment gateways, and e-wallet projects. Involved in end-to-end development processes and contributed to international projects in Indonesia, the Philippines, and Thailand.

2017 - Present

Photographer • @thesnrcreation

Started freelancing as a photographer.

2018-2022

UI/UX Designer & Developer • ISCity (Malaysia- Hybrid)

Contributing to diverse design and development projects, covering crypto wallets, blockchain systems, B2B/B2C e-commerce, payment gateways, live content streaming, and charity applications.

2022 - 2023

UI/UX Product Designer • Worldline (Malaysia - Hybrid)

Assisted in developing an in-house UI/UX design system for banking products.

2023 - 2024

Taking a break to travel around New Zealand while working as a freelance product designer for a startup company.

2024 - Present

Product Design Lead • Hatched Studios Pte Ltd (Singapore - Remote)

Led end-to-end UI/UX product design for Web 3.0 projects, managed a team, and collaborated cross-functionally to deliver 2 MVPs on a Telegram mini app from concept to launch.

And...

To be continued :)